PICNIC Innovation Mash Up 2012

The PICNIC Innovation Mash Up was a one-day, active learning event focused on “how”: how businesses in traditional sectors can successfully apply top innovation processes used by Dutch and international creative industry professionals to launch new products and services, connect with customers and grow.

The PICNIC Innovation Mash Up focussed on showing businesses how to successfully apply top innovation processes used by Dutch and international creative industry professionals to launch new products and services, connect with customers, and grow. Featured processes included open innovation, design thinking, co-creation, crowdsourcing, and open design. PICNIC’s twist: creative industry experts led the event, coaching, collaborating and contributing valuable expertise, ideas and feedback and active matchmaking and social activities.

Through inspiring case studies, participants learned how business leaders have successfully applied innovation processes to achieve tangible results. Speakers included IDEO (design thinking), Shell (scenario planning), Vodafone (crowdsourcing), Seats2Meet (networked organizations) and Butterfly Works (co-creation and the power of user engagement). The Mash Up also included innovation workshops facilitated by frog (innovation strategy development), STBY (service innovation), Waag Society (open design) and Trivium (the Lego Serious Play methodology).

The PICNIC Innovation Mash Up lived up to its name: an active learning event focused on “how”: how businesses in other sectors can successfully apply top innovation and creativity processes used by Dutch and international creative industry professionals to launch new products and services, connect with customers and grow.

Approximately 165 participants joined the Mash Up, coming from the Netherlands, Italy, Germany, South Africa, the United Kingdom and Denmark and representing sectors such as media and publishing, consumer goods, banking and finance, design, chemicals, higher education, medicine, real estate, retail, law, government, IT and technology, life sciences, advertising, culture, and manufacturing.

Examples of the diverse companies present included Adidas, ABN Amro, Shell, IDEO, Frackenpohl Poulheim, frog, Eastman Chemical, Vodafone, AOS Studley, VU University Medical Centre, the City of Almere, 180 Amsterdam, SKF Group, Honeywell, Stabilo, Corio, the Rijskmuseum, SAP, Blurb, Reed Business, Waternet, Sanoma, Wolters Kluwer, TNO, Newtricious, the Van Gogh Museum, Tribal DDB, the American Chamber of Commerce, Accenture, Elsevier, and many others.